What Does Authenticity REALLY Mean?


I have a confession to make.

One I was really reluctant to share.

For most of my life I was a fraud.

I wasn’t really who I wanted to be perceived as.

That realization alone has helped catapult me to greater inner joy and success than I could have ever imagined.

For way too long, I have treated my business as a separate entity.

Is it any wonder why there was such a disconnect. Struggling. Detached. Unfocused. Divided.

How did I manage to regroup you may be wondering. (More on that later)

Whether you’re selling a hard product or an info program, people are buying you. Yes that’s right YOU Sweet Pea 🙂 I struggled for many years with this (seemingly) complex conundrum, which I now realize is quite simple.

Authenticity Sells.

The end of the Mayan Calendar heralds a new wave of intuitive awareness. A place where people are suddenly developing built in BS detectors.

When I stopped trying to hide behind my product, my life mission became quite clear. I stopped playing small. Spoke my truth. Stopped taking crap from people. Only took on projects that I felt strongly about.

What are you hiding behind gorgeous?

The ever present perfectionist (blame it on my Virgo’ness) saboteur kept telling me that everything I did was never good enough, completed, finished (insert your own words here) blah blah blah and just know sweetness that there are plenty more where they came from if you give your inner critique the power.

Being authentic means to stand your ground about who you are – stand in your true power without fear of rejection or ridicule. When I got clear on who I am – I mean the ‘real’ me that not many people in my business life get to see. The cheeky, fun, green juice guzzling, rap loving, popstar ‘wanna be’, wog chick who just loves to be of assistance.

Would the real Monique Alamedine please stand up?

Authenticity if not actioned to it’s fullest, is just another buzz word.

In order to be authentic, you need to get clear on who you are. Some of the questions to ask yourself are:

  • What do I stand for?

Whether it’s clean living, eco-sustainability or Women being allowed to breastfeed in public. Get clear on what you stand for.

  • What am I totally against?

I am totally against dictatorship. I started my business for the freedom to make the choices that suit me best. What do you totally abhor?

  • What are my values?

I usually do this yearly and when I am feeling stuck maybe twice a year. Just take some time to write a list of as many that you can think of, go back through the same list and circle the most relevant ones, keep repeating this process until you get it down to 20-30 words and keep referring to this with every decision you make.

  • What’s the Legacy you want to leave behind?

Think about what you would like your friends and family to say about you when you leave this planet. This allows you to ensure that you’re on the right track with every choice  you make.

It’s also really important to set your intention for each year as well as each day. I find when I set the intention about more than just my tasks on my to-do list, I have an amazing day.

Set your intention for how you want to feel and you’re laying the foundations for some magic to take place.

Where are you being inauthentic gorgeous? Be bold + brave by sharing below 🙂

Monique Alamedine is a Writer + Intuitive Biz Coach + Life Strategist who believes that ‘success’ means being calm, centred & crazy ambitious – all at the same time.

She calls this being a Zen Hustler – and is on a mission to help you become one too.

She helps women in retail & service business make money doing what they love while ‘keeping it real’. Ain’t no sugar-coated fluff coming out of this Mumma’s mouth – expect straight from the heart home truths delivered with a big serving of love.

As a Zen Hustler, she mixes intuitive readings with kick-ass business strategy. Email Hustle@ZenHustler.com


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