The new moon in Taurus brings the energy focus for this month to money and pleasure. It’s also the perfect time to re-evaluate your soulful business.

I’ve been undergoing an overhaul in my business.

It’s become abundantly clear that I’ve tolerated so many things, because I’d lost sight of my core why.

Is it any wonder my soulful business lacked soul!

I started my business to make an impact on this planet, spread love and to offer a safe space of acceptance to women who are ready to stop settling.

But I somehow got caught up in the ‘strategy’ of it all, and lost the heart + soul of my core message.

I focused so much on the outcome, strategy and idea creation that I never actually got to implement and even worse I let go of the ability to work intuitively.

It became a numbers game, and whilst it still is in so many ways – the work MUST come through your soul.

When you’re so focused on the detail, you miss out on the insights you receive along the way to share your core message, and in turn lose sight of the true big picture.

It’s all about trust and action – the key word being action.

There’s going to be days where you don’t feel like doing anything. In fact this took me days to write as I stopped and started with procrastination and overthinking.

I took to my journal to get to the bottom of it, and what came up was that I was so caught up in the ‘how’ of it all – the technical stuff.

The thought process usually goes something like this:
“Ok so I’m going to write today, and it’s going to be so much fun. My writing is just going to flow, and I’m going to shut everything else out and just write.”

What happens is that I get so caught up in my head about it, that I forget to release all expectations and outcomes and just.write.damn.it.

So I walked to my local coffee shop, journal and laptop in hand (I chose the cafe that has no internet access, ie no chance for distractions).

I started by journaling and asking the question:

Why do I feel such resistance when I’m writing?

The answer I got was:

There are expectations rather than being in the moment. I’m building up the experience in my mind with “it’s going to be so much fun”, rather than just doing it. Basically I’m peaking in my mind before I even get to write.

I can’t tell you everyday just works in flow automatically, because some days it’s a conscious decision for everything I do in a day, other days just happen by themselves.

They ‘happen by themselves’ because of the work I put into creating daily rituals to keep my business soulful.

Being in flow kinda days ‘happen’ through daily rituals of devotion to your soul's calling, regardless of how hard it feels. Share on X

These are the base core rituals I can’t live without:

• Mindset
• Spiritual
• Health

They all contribute to my work ritual of writing and showing up for my peeps.

I used to think that only celebrities or really successful people need to micro-focus on things that induce high performance.

I’ve realized how wrong I’ve been.

Whilst I’ve always wanted to perform at my best, and operate at optimum levels, it was at a very superficial level.

I’ve always loved looking good so everything was at surface level (even though I thought otherwise) but the older I get the more I appreciate how important it is to work from the core both spiritually and physically.

High performance life hacks rock.

• Superfoods (Turmeric + Coconut oil come to mind)
• Green Juice + Smoothies (drink with Glass Straws of course)
• Daily walk or jog
• BulletProof Coffee
• Paleo Philosophy (particularly no dairy, gluten or sugar)
• Protein
• Healthy fats

Running a soulful business means consciously applying high performance principles in all areas of your life, in order to be able to show up, serve your tribe and be a Leader who leads truly by example.

Intuition + Strategy (+action) = Soulful Business

[warning]If you need help with running your business from the inside out, I’m offering a free Hustle + Flow Assessment to get to the core of where the physical, mental and spiritual leaks are in your business.[/warning]

I expected magic when I attended Alex Franzen’s Writing Workshop in Sydney, but I could never imagine the depth of this loving explosion. So many loose floaty bits of myself re-grouping & cementing together.

Love is the essence of who I am, and it’s ALWAYS the answer to everything.

But somewhere along the way, I got caught up in the ‘real world’ and listened to others when they told me that to see things through the eyes of love all the time, is somewhat naive.

I bought into the fact that I had to choose to:

• Be an extrovert or introvert.
• Have a favourite colour all my life.
• Be passionate about one thing forever.
• Follow a particular faith.
• Lock myself into a particular way of eating ie Vegan, Paleo, Vegetarian.
• Either be all woo woo or badass.
• Be prim and proper or a rebel.
• Follow someone who has done what you want to do and mimic your way to success.

Etc etc etc

Here’s the thing, I don’t want to see ANYBODY like me, and as much as imitation is the sincerest form of flattery, you don’t want to see anybody like you, right?

Oscillating between two worlds looking for a place to fit, while trying to chop, shave down and squeeze yourself into a mould that is just a few breaths short of literally feeling choked.

As the song goes, I’m a bitch, I’m a lover, I’m a child, I’m a mother, I’m a sinner, I’m a saint.

Guess what gorgeous, you’re all of the above too and that’s ok. Marketers talk about polarising your market, but it has to be done authentically and in a way that feels like your life looks pretty much like what you show the public.

I haven’t always been this transparent. I’m a Virgo which is Perfectionism at it’s finest, so this means 5 years ago I wouldn’t be caught dead looking less than ‘perfect’. Not only is it hard to maintain this facade, it’s also soul destroying when you’re looking so glam while dying on the inside.

A slow painful death with every dot of foundation masking your pretty face from the world, every stroke of mascara beautifying your lashes and with every particle of blush to prettify you.

Now don’t get me wrong I LOVE makeup (I can spend a whole day JUST makeup shopping) and looking glam – in fact it’s a strong part of who I am. The difference now though, is that it doesn’t define me.

Let me make this even clearer, looking good IS essential to feeling great but the difference is that it enhances how you feel, and will uplift when you’re in a funk, but it’s not a pre-requisite to feeling whole and complete.

I used to think that being consistent and solid was the key to success, but I interpreted it incorrectly. I took it to mean that I had to be consistent in my ‘persona’ and I had to always respond/think/act in a certain way according to the standard that I had set for myself.

Now here’s the difference, I still respond/think/act according to my base principles, but the response is no longer defined by what I think others want to see/hear. Sounds small, but it’s a polar difference when you delve into this little nugget.

Think about the last 5 decisions you made.

They could be responses or actions such as posting your thoughts on FB, or releasing a new program or even what to cook for dinner. The point that I’m getting to, is an awareness of how many choices are made while you’re in auto-pilot mode, based on conditioning or the need to keep the peace or even worse feeling apathetic without even realizing.

It’s time to reclaim your power girlfriend.

I want you to realize that it’s time to glue back together the fragmented pieces you tried to cut off. You can’t saw them off sweetheart, they’ll just grow back and come back roaring to be heard.

I was blessed to meet some fricken wonderful women in Alex’s workshop, and what really hit home for me was that they showed me that love IS possible while being successful academically or financially.

Here I was surrounded by this sisterhood of amazing women – Doctors, Human Rights Lawyers, and soooo many game changers who are spreading their own kind of magic. What dawned on me was that like Alex, these women are ALL successful in their own right and yet possess the same ‘woo-woo’ qualities as I did.

There is a place for us both dear friend. I’m with you every step of the way.

So I boldly declare that:

• I will no longer box or label myself into anything.
• I’m an ambivert – I’m an extroverted introvert for the most part and an introverted extroverted the rest of the time.
• I’m multi-passionate – I love lotsa things. I have 3 different biz that excite me in different ways.
• My colour preferences will constantly change and that’s ok – Pink will always be #1 for me with Turquoise right behind.(Orange is pushing my buttons atm 🙂
• I’m not vegan or raw 100% and that’s ok – I eat seafood, and ONLY organic grassfed beef IF I ever eat meat.
• I don’t eat sugar, dairy or wheat – nuff said.
• I can only lead from who I am – I am who I am.
• I can only teach what I have lived, not what I’ve learned – AMEN!

Where are you limiting or blocking yourself from being ALL that you are gorgeous?

To truly love yourself isn’t all just woo woo shit where all you need to do is focus on what you want to be/do/act like. It’s also about accepting the light and the dark within to shine your beautiful light on the parts of you that need some fine-tuning, appreciate what resonates for you and most importantly love both sides of you equally.

When all else fails, you can’t find clarity, belonging, hope or connection. I want you to always remember that love is always the answer – ALWAYS.

[pullquote width=”300″ float=”left”]What are you going to finally accept about yourself gorgeous? I’d love to hear your beautiful, bold self-accepting declaration below.[/pullquote]

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If you want to know more about how to find that sweet spot of clarity to get you firing on all cylinders again, then my Webinar ‘Stop Pretending Everything Is Great & Start Creating A Life + Biz You Love’ will be extremely valuable to you. Save your place here

P.S – Girl, you’ve so got this!

 

 

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Monique Alamedine is a Writer + Intuitive Biz Coach + Life Strategist who believes that ‘success’ means being calm, centred & crazy ambitious – all at the same time.

She calls this being a Zen Hustler – and is on a mission to help you become one too.

She helps women in retail & service business make money doing what they love while ‘keeping it real’. Ain’t no sugar-coated fluff coming out of this Mumma’s mouth – expect straight from the heart home truths delivered with a big serving of love.

As a Zen Hustler, she mixes intuitive readings with kick-ass business strategy. Email Hustle@ZenHustler.com

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